SEO and other animals
Over the years, there have been umpteen articles on SEO, Penguins, Spiders, Bigger penguins, panda’s and all sorts of other creatures I’m not going to go on about here.
Does it mean anything? Is it relevant? What if the internet’s down, this all means jack shit.
While it’s true that a well optimised site exposes your business to the masses. Should so much emphasis be put on meta tags, page titles, keywords alt tagging, XML site maps and a list of all these other search engine related things that a lot of people don’t get. If you are one of these people that doesn’t get it, or are just late to the party, fear not. You should read this SEO in a nutshell post by David Robinson. I’ll also embed this video for those of you that care.
Imagine if there was no internet
Now that you know what SEO is, think about the question.
Imagine the internet goes down for a week, day, month. What do you do then?
Do you have any non digital marketing collateral? No? Now what would you do? Hopefully if you have Youtube videos there are DVD’s, if you have stories, testimonials, case studies or any of the other recommendation any digital agency will tell you to have, you should have these backed up with hard copies.
You should have something else
Yes, SEO is a vital part of the marketing mix, but it’s not the be all and end all, if the internet ceased working tomorrow, you are going to have to start prospecting, direct mail, all the other old school stuff that seems irrelevant now. It’s not irrelevant, it’s just evolved.
I am not saying the net will go out of date, but if you have good content it wont matter what format it is.
Not content marketing..content
SEO has to be part of your game plan, but the content is what matters, I’m not even talking about content marketing, Consider the value it provides. You could have the best optimised shit website in history, but it’s still a shit website.
Follow the rules and trends but make sure it means something to audiences, putting SEO above content is is more optimism than optimisation.