I get frustrated sometimes just like everybody else with lack of followers or traffic, whatever. So I type “What is the point of Facebook?” into Google. The first two post are of sceptical bloggers. How is that going to help? Sometimes Google should really do something about negativity in the algorithm.
The first one from the confidence cafe lady having a rant in 2011. Then from the skinny artist one, who, I’ll add, sounds like a lot of people when they first approach social networking as a marketer. Welcome to our world. The latter has loads of Facebook fans by the way. Wonder what they think now?
Anyway, the point of Facebook?
What’s the point in anything, why have I got a blog? Why are you reading this post?
Depends where you are coming from, if you’ve been to university, moved countries and been around a while and gathered a lot of contacts then it’s a great tool for keeping up to date with all these people personally. Sure there are other ways to connect and if you really wanted to stay in touch you would. But nobody wants people to know you are not really that interested. Do they? that’s why we follow people.
Obviously I don’t need to list all the features of Facebook on here, do I? But from that point of view, if you don’t like baby posts, weddings, marathons (showing my age here) or what I had for dinner posts then switch it off.
Marketing with Facebook.
From a marketing point of view, you can send your offer or promotion to all your followers, all in one place, and just because your audience is small doesn’t mean your offering isn’t being seen by other people. I previously wrote about social networking anxiety in it’s not you its them. Besides you can automate social networking a lot of it and take out the pain.
Sure it’s a head ache growing a following, a fan base, having more channels to communicate with. Not to mention frequency, after all, one post to all your followers will never be enough, it’s like firing arrows into the dark. You have to post the same post multiple times for maximum exposure. That’s another story.
Do I have to do Facebook?
No of course you don’t, you don’t have to do any social network if you don’t want to. Find and stick with one that works for you. But if you have a site of content and of value, whether that’s music, art, writing or awesome opinions, people will find it eventually, if they want it.
I’ve said it before and I’ll say it again quit worrying about your credibility on social networks and focus on the primary objective, whatever that was in the first place. Why? because cream always rises to the top.
As for the point of Facebook. I could go on and list loads of features advantages and benefits, but what’s the point? It means different things to different people.
What does it mean to you?