I look after 2 websites, 3 if you count this one, all are enough work as it is. I thought they were doing alright. Ones pretty niche, so traffic is never going to be sky high, plus demand is down in that sector at the moment any way. The other one is pretty awesome. This one needs work.
Staying in the game
I try and keep up to date with what’s going on in SEO land but SEO is a full time job. Reading and staying current is half the battle. This has to be done, because not actioning the little things and dismissing little updates as irrelevant is going to get us all into trouble.
I have spoken to numerous webmasters, actually read some more blogs and spoken to a couple of agencies this month, all with different takes on it. The main take homes I have from this are as follows:
If you have a number of domains which are forwarded to your site via web service which points to the same site, using a different URL rather than a 301 redirect, then this is duplicate content. Just because the URL is different, doesn’t mean you won’t get found out. It’s difficult to grasp for the newbie or for the person assigned to “updating a website” but apparently it is important to a) not have too many domains and b) make sure, if they are all redirected, to use a 301.
Those domain names you bought could be hurting you
One of the companies I am working with used to have over 150 domain names, this has now been brought down to about 12. 12 is too many apparently. This creates a bad linking site. The Google Panda update will look at these and will penalise for it. This brings me to the next section.
This is subjective. Some people think the more relevant the better, when I build links I try and stay as relevant as possible, trade journals & magazines, the odd business directory etc. Some people think the more links the better. Google doesn’t really like this I’m afraid. This is a biggie for Google. I haven’t found many ways of getting round this, other than finding bad links in webmaster tools and going from there. Contact the webmaster of the site and ask for it to be taken down. This is the greyest area in my opinion.
The main thing I have learned though is that I don’t know enough. I don’t’ talk to enough people about SEO, I don’t read enough and I don’t know enough. Most people are probably the same.
Do you know what this means? I will be focussing a lot on SEO over the next few months and reporting on the things I learn and discover. I’m not making any promises though.
As SEO’s we need ensure we stay on top of all this to stay current, and be at the top of our game, Nobody said it was easy.