Whatever content you are about to produce – Its been done before.
That idea you want to blog about has already been done, search for it in Google. It’s there. Sure you can re-package it, rename it or make into some slides or info-graphics but it’s been done. Even the title of this post is a rip off from somebody else.
The article you want to write about for that SME you work for, it was done last week, there are hundreds of them. Its not new, sure its new to you, and your boss, but its not new. It might have been reproduced from print or other formats but its not new. It’s not exclusive either.
Content Marketing isn’t new.
Content marketing has been around for ages, look at Coca Cola, there whole website is content marketing, stuff they’ve been doing for years. they have whole teams that create for them.
People have been posting testimonials, rubbish videos and case studies for years, it’s all been done before. The technical article you’re thinking about getting published isn’t ground breaking. It will be somewhere, the person who wrote it just wasn’t as good as you. You might not know you are paraphrasing or taking part in plagiarism but you probably are. It doesn’t matter.
Don’t think you’re the first
Don’t make this mistake. Your not ground breaking, your digitally remastering. People have tried what you are doing before, years ago when they created a magazine, when they sent out a flyer. They gave up. They moved on. To the next thing. Which is what you are doing now.
Keep innovating, use the resources available to you, that’s what content marketing is, keeping a conversation, idea or a concept going. It doesn’t matter if your customer saw it somewhere else, they’ll see it again next year in new ways, 100 different ways.
Keep the ideas flowing, keep your creative juices going, don’t give up because it’s not an original idea, original ideas can be improved, just make sure they are innovative and create value.
And you’ll be fine.